As the Product Marketing Manager, you’ll take the lead in our client’s product-led growth strategy. This role is all about making an impact—diving into market trends, competitive analysis, sales enablement, and crafting content that drives engagement. You’ll work closely with the Head of Marketing, developing strategies that truly connect with the right audience and drive customer growth.Key ResponsibilitiesConduct audience analysis to develop comprehensive messaging strategies, validating concepts through strategic testing.Craft clear, compelling positioning and messaging that communicates the product's value proposition effectively.Develop internal and external product positioning materials, including sales collateral, web content, and solution briefs.Establish expertise in the industry, understanding customer behavior, and leveraging this knowledge to differentiate the product from competitors.Provide essential content and insights to sales, channel partners, and customer success teams to support their effectiveness.Conduct market and competitive research to identify customer needs, validate strategies, and contribute to product strategy development.
